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Words

How to Critique Others’ Writing

Wednesday, April 18th, 2012

Today’s blog post is by my esteemed colleague and friend, Carter Jefferson.

The number one rule for critiques is derived from one you may have heard before: Critique as you would be critiqued. You wouldn’t want people telling you your story is no damn good, so don’t do it to other people, no matter what.

The first thing to say about a piece is what you liked about it–the idea, a character, the plot, a glittering piece of writing, whatever. Find something you liked, and mention it.

Don’t say only “I liked it!” or “It’s beautiful!” Figure out what made it good or bad, if you can, and talk about that.

Tell the writer whether you liked the story as a whole or not. Did it move you? Make you laugh? Make you cry? Leave you cold? Overall, what stood out, good or bad? Whether you liked the story or not, what could be done to improve it?

Talk about the writing style. Was the style too flowery, or too pedestrian? Too cute? Were the sentences overlong, or too short? Were they all similar, so they became monotonous?

What about the structure? Do the parts of the story follow in the right order? Did you learn something way down that you should have known sooner? Does the story go at breakneck speed, leaving you breathless? Or is it just too slow? Was the piece overwritten–that is, should it be cut? Where? What’s not necessary? What actually detracts? Was it too short? Did you need more information about something?

How did the characters strike you? Did you like the hero, hate the villain? How about nuances? Did the characters seem alive? How could the writer have made you feel more deeply with the characters?

Does the setting seem real? Can you feel the place? Settings matter.

You can do a line-by-line critique if you want; you don’t have to, but it’s good to show examples of things you think need to be improved.

A good critique takes time and thought. Remember, that’s what you want your stories to get–give it to those of others.

When someone critiques one of your pieces, say thank you nicely, even if you think the critique was stupid–you’ve at least learned how stupid people will view it. Take the good suggestions, and ignore the not so good. If nobody likes it, it needs work. If half love the piece and half hate it, that’s fine, for tastes differ. Don’t feel bad if there’s plenty
wrong with it; nothing’s perfect, and you can make it better. If a critique hurts, that’s okay; you’ll survive. Nobody has a thick skin, even those who say they do.

Want to learn more? Carter Jefferson’s wisdom is accessible at his website. He lives in Boston and has been a reporter and copy editor on a metropolitan daily, a Navy officer, a professor of history, and a family therapist. He started writing professionally when he was 15 on a local ethnic newspaper, and has never stopped. Officially retired, he now writes fiction, memoirs, and essays for e-zines, and teaches creative writing to the senior set at U.Mass./Boston.

So check out his work, and then you’ll be … beyond the elements of style!

7 Tips for Fine-Tuning Your Website for Search

Wednesday, April 11th, 2012

Spring cleaning! This is a good time to take stock of your website and consider making some tweaks to fine-tune for a number of considerations, and the one I’d like to look at more closely this week is conversion.

Search brings clients to your website, but how do you close the sale? Get them to buy your book, your freelance services?

All the usual SEO recommendations come into play here: make sure that the site is easily navigable, that all your internal (and external) links work, that the call to action is clear and present on every page. But conversion—getting visitors to become clients/customers—really is, mostly, about content.

What creates content that converts? How do you listen to your prospect, meet or exceed her expectations, and get her to do what you want her to do, all on a single web page? Here are some tips:

  1. Make sure that keywords link to the correct landing page for that keyword, and not to the site’s main page. Let’s take an example from the world of commerce: if a prospective customer keys in “boots,” he doesn’t want to be taken to a shoestore’s main page and left to find his way to the boots section by himself. Too much work. Your goal is to make what you want the customer to do … the easiest thing for him to do. You can extrapolate this to your own website content.
  2. “Click here” is so 90s, and it’s not even effective. “Buy now” or “sign up now” is better.
  3. Be sure that you include incentives in your copy. Give people a good reason to buy, and a better reason to buy now. Remember the TV commercials where they used to say, “call in the next fifteen minutes and we’ll throw in an extra set of steak knives”? Make the purchase something they feel compelled to do now by offering something extra — free shipping, an extra two months’ subscription, an added-on element.
  4. Revise your copy as often as you can, but keep your product names the same. This way you’ll get both name recognition for the product along with fresh copy that catches the eye and makes the customer feel there’s something different (i.e., better) being offered.
  5. People who use search to find something have a goal in mind. They are looking for something specific. Relevancy is the keyword here: offer what they want, but make sure that you can. The bait-and-switch some companies use for search is nothing but legal false advertising: don’t do it.
  6. Take advantage of local search if you have a brick-and-mortar venue, even if it’s just your local independent bookstore; update what is in stock and make it easy for shoppers to reserve their item online, pay online, and pick up locally if they prefer.
  7. Take a moment to review your website. Does it look professional? Do the pages load quickly and easily? Is navigation easy? Is it updated regularly? Remember that your website is your handshake, and there’s never a second chance to make a first impression.

And there you have it. It’s not difficult to create and maintain a website that gets results. Use these tips, and you’ll be … beyond the elements of style!

Improve Your Freelance Business with a Performance Review

Wednesday, April 4th, 2012

Okay, so I have business on the brain right now. Tax time is always a time to review last year’s goals and performance, and it’s a good time to take stock of how your freelance business is performing.

I remember when I left the land of cubicles and fluorescent lighting, I was particularly pleased that I would no longer be subjected to performance reviews. It took a couple of years on my own to realize that they’re even more necessary in a freelance business than in the corporate one, because the bottom line is your bottom line!

So if you set up a quarterly performance review for yourself, you’ll find that you have a much better sense of how you’re doing, where your strengths are, and how you can improve. Here are five steps you can take to review your own performance and improve your freelance business:

  1. Ask yourself the hard questions. What did I set out to do during this quarter?
    What actually happened … what were the actual results? Why did these results occur? What am I going to do to improve performance during the next quarter?
  2. Based on your answers to those questions, make a list of wins (places where you met or exceeded your goals) and losses (places where you fell short). Obviously I am assuming that you do in fact have planned out goals, written them down, referred to them consistently. If you haven’t, then that’s your first task here!
  3. Take your two lists and analyze them. Are these goals still relevant? If not, adjust them. What caused your failures? What caused your successes? How can you transfer more items from the losses column to the wins column?
  4. Write out a plan that incorporates the goals you need to accomplish during the next quarter.
  5. Now look at the reasons for your losses. This is the hardest part of your personal performance review. Were some of them under your control? Did laziness, lack of attention, not enough focus come into play? Whatever it was, this is something for you to target for the next quarter and bear in mind as you examine its goals.

Don’t forget also to reward yourself for the wins … a good performance review notes both success and failure. And then you’ll be … beyond the elements of style!