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	<title>Beyond the Elements of Style &#187; Technology</title>
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		<title>Are You Using Twitter?</title>
		<link>http://beyond.customline.com/2012/02/09/are-you-using-twitter/</link>
		<comments>http://beyond.customline.com/2012/02/09/are-you-using-twitter/#comments</comments>
		<pubDate>Thu, 09 Feb 2012 11:19:26 +0000</pubDate>
		<dc:creator>Jeannette</dc:creator>
				<category><![CDATA[About Writing]]></category>
		<category><![CDATA[Content]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[SMM]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Social Media Marketing]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[Words]]></category>
		<category><![CDATA[Writing]]></category>
		<category><![CDATA[authors using twitter]]></category>
		<category><![CDATA[tweets]]></category>
		<category><![CDATA[twitter]]></category>
		<category><![CDATA[writers using twitter]]></category>
		<category><![CDATA[writing tweets]]></category>

		<guid isPermaLink="false">http://beyond.customline.com/?p=1516</guid>
		<description><![CDATA[If you aren’t, you should be. Twitter may feel like a waste of time to those of us with supposedly more important things to do than tweet what we ate for breakfast (though I suspect that those who tweet their meal choices have substantial needs or reasons to do so), but it’s a great tool [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://beyond.customline.com/wp-content/uploads/2012/02/medium_1130-twitter-logo.jpg"><img src="http://beyond.customline.com/wp-content/uploads/2012/02/medium_1130-twitter-logo-150x150.jpg" alt="" title="medium_1130-twitter-logo" width="150" height="150" class="alignright size-thumbnail wp-image-1517" /></a>If you aren’t, you should be. Twitter may feel like a waste of time to those of us with supposedly more important things to do than tweet what we ate for breakfast (though I suspect that those who tweet their meal choices have substantial needs or reasons to do so), but it’s a great tool for promoting your books.</p>
<p><a href="http://beyond.customline.com/wp-content/uploads/2012/02/authors-on-twitter-215x148.jpg"><img src="http://beyond.customline.com/wp-content/uploads/2012/02/authors-on-twitter-215x148-150x148.jpg" alt="" title="authors-on-twitter-215x148" width="150" height="148" class="alignleft size-thumbnail wp-image-1518" /></a>How can you best use Twitter? Here are a few quick ideas that can take literally only minutes a day:</p>
<ul>
<li>Follow interesting people (especially authors, publishers, and booksellers)</li>
<li>Welcome anyone who chooses to follow you. It’s a great idea to have a page on your website that’s an introduction to you and your books; give out that URL when you’re welcoming a new follower.</li>
<li>Tweet often, but make sure your tweets aren&#8217;t all promotional. Include tips, teasers, and ideas others can use. At least one or two tweets every day!</li>
<li>Promote your book(s), but only in every eight to ten tweets, otherwise people’s eyes will glaze over and they’ll stop reading what you have to say. </li>
<p>	<a href="http://beyond.customline.com/wp-content/uploads/2012/02/twitter.jpg"><img src="http://beyond.customline.com/wp-content/uploads/2012/02/twitter-150x150.jpg" alt="" title="twitter" width="150" height="150" class="alignright size-thumbnail wp-image-1523" /></a>
<li>Include some relevant quotations—amusing, inspirational, interesting—each day, because people like to retweet quotes, and you can gain new followers that way.</li>
<li>You cannot read the tweets of everyone you’re following, but scan them every day and choose two or three that look interesting. Follow those links and, if possible, leave a comment on their blogs.</li>
<li>Read more about authors and Twitter <a href="http://www.hypable.com/books/2012/01/09/authors-and-twitter/" target="_blank">here</a>.</li>
</ul>
<p>And that’s it. Quick and easy, and a great way to use what’s become a ubiquitous tool. Do that, and you’ll be … beyond the elements of style!</p>
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		<title>Writing, and Language, and Writing Again</title>
		<link>http://beyond.customline.com/2012/01/17/writing-and-language-and-writing-again/</link>
		<comments>http://beyond.customline.com/2012/01/17/writing-and-language-and-writing-again/#comments</comments>
		<pubDate>Tue, 17 Jan 2012 15:48:07 +0000</pubDate>
		<dc:creator>Jeannette</dc:creator>
				<category><![CDATA[About Writing]]></category>
		<category><![CDATA[Ideas]]></category>
		<category><![CDATA[Storytelling]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[The Writing Life]]></category>
		<category><![CDATA[Tools]]></category>
		<category><![CDATA[Words]]></category>
		<category><![CDATA[Writing]]></category>

		<guid isPermaLink="false">http://beyond.customline.com/?p=1437</guid>
		<description><![CDATA[I&#8217;ve been thinking about writing lately. Not books per se, but actual writing. Most of my academic background has been in history, and in particular Celtic history, and theat&#8217;s where I begin. The Celts had the Ogham alphabet and Scandinavian runes, but it was still an oral tradition. Early monks in the islands concentrated on [...]]]></description>
			<content:encoded><![CDATA[<p>I&#8217;ve been thinking about writing lately.</p>
<p><a href="http://beyond.customline.com/wp-content/uploads/2012/01/celtic-knots.jpg"><img src="http://beyond.customline.com/wp-content/uploads/2012/01/celtic-knots-150x150.jpg" alt="" title="celtic-knots" width="150" height="150" class="alignleft size-thumbnail wp-image-1443" /></a>Not books per se, but actual <em>writing</em>. Most of my academic background has been in history, and in particular Celtic history, and theat&#8217;s where I begin. The Celts had the Ogham alphabet and Scandinavian runes, but it was still an oral tradition. Early monks in the islands concentrated on writing and preserved whatever local lore they found important, interesting, or useful. So perhaps it was Christianity that preserved the Celtic tradition!</p>
<p>It&#8217;s a good reminder, that writing came late to storytelling. And the reality is that writing doesn&#8217;t come naturally to anybody. Writing isn&#8217;t a natural endeavor. Writing has to be both taught &#8230; and learned.</p>
<p><a href="http://beyond.customline.com/wp-content/uploads/2012/01/su_signs.gif"><img src="http://beyond.customline.com/wp-content/uploads/2012/01/su_signs-150x150.gif" alt="" title="su_signs" width="150" height="150" class="alignright size-thumbnail wp-image-1444" /></a>Sumerian culture was one of the first to teach writing &#8230; children went to schools where they copied cuneiform, using something to symbolize something else. And when they did that, <em>their brains actually changed</em>. </p>
<p>In <em><a href="http://www.amazon.com/Proust-Squid-Story-Science-Reading/dp/0060186399">Proust and the Squid: The Story and Science of the Reading Brain</a></em>, Maryanne Wolf explains how writing affects neurological development:</p>
<blockquote><p>The brain became a beehive of activity. A network of processes went to work: The visual and visual association areas responded to visual patterns (or representations); frontal, temporal, and parietal areas provided information about the smallest sounds in words (&#8230;) and finally areas in the temporal and parietal lobes processed meaning, function and connections.</p></blockquote>
<p>So writing is good for us. But we&#8217;re doing it less and less. I&#8217;m not talking about writing the way that I&#8217;m writing this blog——my fingers moving across a keyboard to put the words on a screen. No: I&#8217;m talking about writing. By hand.</p>
<p>Of course this isn&#8217;t recent. We&#8217;ve been drifting further and further away from handwriting as a way of life since Gutenberg invented the printing press. Scholar Anne Trubek notes that</p>
<p><a href="http://beyond.customline.com/wp-content/uploads/2012/01/6a00d83451586c69e20120a4c6ec40970b-800wi.jpg"><img src="http://beyond.customline.com/wp-content/uploads/2012/01/6a00d83451586c69e20120a4c6ec40970b-800wi-150x150.jpg" alt="" title="OLYMPUS DIGITAL CAMERA" width="150" height="150" class="alignleft size-thumbnail wp-image-1445" /></a><br />
<blockquote>when a new writing technology develops, we tend to romanticize the older one. The supplanted technology is vaunted as more authentic because it is no longer ubiquitous or official. Thus for monks, print was capricious and script reliable. So too today: Conventional wisdom holds that computers are devoid of emotion and personality, and handwriting is the province of intimacy, originality and authenticity.</p></blockquote>
<p>So now you&#8217;ll meet people who hold, proudly, that they still &#8220;write real letters,&#8221; adding that real letters are those written by hand, and feeling a strange sort of moral superiority over those who don&#8217;t. It makes one wonder who will be clinging virtuously to keyboard writing when the next technological revolution has us all addressing our computers via voice.</p>
<p><a href="http://beyond.customline.com/wp-content/uploads/2012/01/cursive2-774480.gif"><img src="http://beyond.customline.com/wp-content/uploads/2012/01/cursive2-774480-150x150.gif" alt="" title="cursive2-774480" width="150" height="150" class="alignright size-thumbnail wp-image-1446" /></a>But what do we do in the meantime? Stop teaching cursive writing? Make sure it&#8217;s seen as the Holy Grail of writing? </p>
<p>What about you? Do you still write with a pen? Tell me all about it, and then you&#8217;ll be &#8230; beyond the elements of style!</p>
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		<title>Writing with Scrivener</title>
		<link>http://beyond.customline.com/2011/09/15/writing-with-scrivener/</link>
		<comments>http://beyond.customline.com/2011/09/15/writing-with-scrivener/#comments</comments>
		<pubDate>Thu, 15 Sep 2011 13:38:49 +0000</pubDate>
		<dc:creator>Jeannette</dc:creator>
				<category><![CDATA[About Writing]]></category>
		<category><![CDATA[Editing]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[Tools]]></category>
		<category><![CDATA[Words]]></category>
		<category><![CDATA[Writing]]></category>
		<category><![CDATA[Scrivener]]></category>
		<category><![CDATA[writing tools]]></category>
		<category><![CDATA[writing with Scrivener]]></category>

		<guid isPermaLink="false">http://beyond.customline.com/?p=1242</guid>
		<description><![CDATA[I rarely—if ever!—promote specific products on my blog, but today I just have to. If you&#8217;re a writer and you&#8217;re not using Literature and Latte&#8217;s Scrivener &#8230; well, why on earth not? (I&#8217;m going to point out here that I am getting nothing out of this endorsement—I just love this product, use it every day [...]]]></description>
			<content:encoded><![CDATA[<p>I rarely—if ever!—promote specific products on my blog, but today I just have to. If you&#8217;re a writer and you&#8217;re <em>not</em> using Literature and Latte&#8217;s <a href="http://www.literatureandlatte.com/scrivener.php">Scrivener</a> &#8230; well, why on earth not?<a href="http://beyond.customline.com/wp-content/uploads/2011/09/Screen-Shot-2011-09-15-at-9.00.51-AM.png"><img src="http://beyond.customline.com/wp-content/uploads/2011/09/Screen-Shot-2011-09-15-at-9.00.51-AM-150x150.png" alt="" title="Screen Shot 2011-09-15 at 9.00.51 AM" width="150" height="150" class="alignright size-thumbnail wp-image-1243" /></a></p>
<p><em>(I&#8217;m going to point out here that I am getting nothing out of this endorsement—I just love this product, use it every day for almost every writing project I have going, and want to share.)</em></p>
<p>One of the most difficult things about any writing project is keeping organized. Every time I write a novel, I find myself with a collection of snippets of information, photographs, timelines, lists and sketches of characters, drafts, phrases I want to use &#8230; the list goes on and on. (And if that&#8217;s what I need for a <em>novel</em>, imagine how much more information needs to be collected for nonfiction works!) </p>
<p>Even if I managed to lasso all that material into a folder, it was hardly accessible. Open the photos with one application. Open the notes with another. Open the websites with yet another. And so on, and so on &#8230;</p>
<p>Scrivener takes everything that you want to collect for your project and puts it in one place. Not only that, it makes the material accessible in ways that are intuitive. </p>
<p>For example, your articles are all in one place and at your fingertips:<br />
<a href="http://beyond.customline.com/wp-content/uploads/2011/09/Screen-Shot-2011-09-15-at-9.06.08-AM1.png"><img src="http://beyond.customline.com/wp-content/uploads/2011/09/Screen-Shot-2011-09-15-at-9.06.08-AM1.png" alt="" title="Screen Shot 2011-09-15 at 9.06.08 AM" width="308" height="284" class="aligncenter size-full wp-image-1245" /></a></p>
<p>But what about your ideas? In the offline world, you put them on index cards and tack them onto a bulletin board, don&#8217;t you?<br />
<a href="http://beyond.customline.com/wp-content/uploads/2011/09/Screen-Shot-2011-09-15-at-9.09.40-AM.png"><img src="http://beyond.customline.com/wp-content/uploads/2011/09/Screen-Shot-2011-09-15-at-9.09.40-AM.png" alt="" title="Screen Shot 2011-09-15 at 9.09.40 AM" width="428" height="269" class="aligncenter size-full wp-image-1246" /></a></p>
<p><em>Et voila</em>: instant bulletin board!</p>
<p>But Scrivener isn&#8217;t just about organization. It&#8217;s about putting the book together. The “scrivenings” mode temporarily combines individual documents into a single text, so that you can see and edit different sections of your manuscript either in isolation or as a whole. Try that with Microsoft Word!</p>
<p>Outlining is a fundamental part of any book, whether fiction or nonfiction, and it&#8217;s not easy to do on a computer. I used to sketch my outlines out on paper. Scrivener lets me plan first and write later, or write first and use the outliner to make sense of my messy first draft, or &#8230; the possibilites go on and on.</p>
<p><a href="http://beyond.customline.com/wp-content/uploads/2011/09/Screen-Shot-2011-09-15-at-9.24.38-AM.png"><img src="http://beyond.customline.com/wp-content/uploads/2011/09/Screen-Shot-2011-09-15-at-9.24.38-AM.png" alt="" title="Screen Shot 2011-09-15 at 9.24.38 AM" width="312" height="350" class="alignright size-full wp-image-1248" /></a> I hear you already: I can&#8217;t submit a Scrivener document to my publisher! Never mind: Scrivener can export your manuscript into just about any format you need.</p>
<p>What if you need a script instead of a novel? Not a problem; switch to script-writing mode! </p>
<p>Take a moment to check it out. For a long time, Scrivener was available only for the Mac (which bothered me not a whit, as I&#8217;ve always been a Mac girl); but now it&#8217;s in beta for Windows and I imagine it will soon be as useful on that platform as it&#8217;s been on the Mac for years.</p>
<p>Work with Scrivener, and you&#8217;ll be &#8230; beyond the elements of style!</p>
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		<title>No More Paper Books?</title>
		<link>http://beyond.customline.com/2011/09/06/no-more-paper-books/</link>
		<comments>http://beyond.customline.com/2011/09/06/no-more-paper-books/#comments</comments>
		<pubDate>Tue, 06 Sep 2011 18:37:20 +0000</pubDate>
		<dc:creator>Jeannette</dc:creator>
				<category><![CDATA[Books]]></category>
		<category><![CDATA[Getting Published]]></category>
		<category><![CDATA[Publishing]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[Tools]]></category>
		<category><![CDATA[Words]]></category>
		<category><![CDATA[ebook readers]]></category>
		<category><![CDATA[ebooks]]></category>
		<category><![CDATA[electronic publishing]]></category>
		<category><![CDATA[Kindle]]></category>
		<category><![CDATA[paper books]]></category>

		<guid isPermaLink="false">http://beyond.customline.com/?p=1216</guid>
		<description><![CDATA[It&#8217;s an ongoing discussion, one that I cover here from time to time because I find it so fascinating. Ebook or hardcover? Paper or plastic? A friend and colleague of mine, someone I respect very much, believes that the paper book is doomed. &#8220;Statistics show hardcover books selling less, ebooks selling more,&#8221; he says. &#8220;Tip [...]]]></description>
			<content:encoded><![CDATA[<p>It&#8217;s an ongoing discussion, one that I cover here from time to time because I find it so fascinating. Ebook or hardcover? Paper or plastic? <a href="http://beyond.customline.com/wp-content/uploads/2011/09/open-book-on-top-of-pile-of-books1.jpg"><img src="http://beyond.customline.com/wp-content/uploads/2011/09/open-book-on-top-of-pile-of-books1-150x150.jpg" alt="" title="open-book-on-top-of-pile-of-books" width="150" height="150" class="alignleft size-thumbnail wp-image-1224" /></a></p>
<p>A friend and colleague of mine, someone I respect very much, believes that the paper book is doomed. &#8220;Statistics show hardcover books selling less, ebooks selling more,&#8221; he says. &#8220;Tip of the berg: paper costs more every day, trees are scarcer, printing costs a lot more than setting up an ebook, huge bookstores consume energy in vast quantities, energy costs more every day, distribution in big trucks costs more than sending something over the Net.&#8221;<a href="http://beyond.customline.com/wp-content/uploads/2011/09/ebook_the_end_user_perspective_sony_reader1.jpg"><img src="http://beyond.customline.com/wp-content/uploads/2011/09/ebook_the_end_user_perspective_sony_reader1-150x150.jpg" alt="" title="ebook_the_end_user_perspective_sony_reader" width="150" height="150" class="alignright size-thumbnail wp-image-1222" /></a></p>
<p>Kindle is indeed doing well, and its success—along with the more modest success of the Nook, the Sony ereader, and others, and the tremendous demand for tablets like the iPad—is leading to some really useful new readers coming along. We&#8217;re already seeing a marriage of technologies, with phones doubling as readers. And it&#8217;s hard to predict what&#8217;s around the next corner &#8230; only that the next corner is coming more quickly than we think. There&#8217;s a big wow factor in the technology.<a href="http://beyond.customline.com/wp-content/uploads/2011/09/ipad-ibooks1.jpg"><img src="http://beyond.customline.com/wp-content/uploads/2011/09/ipad-ibooks1-150x150.jpg" alt="" title="ipad-ibooks" width="150" height="150" class="alignleft size-thumbnail wp-image-1223" /></a></p>
<p>And then there&#8217;s the cost. Even the setup for print takes a lot longer than releasing an ebook. I&#8217;m expecting to see large price increases for printed books any day now, as transport costs increase: I cannot see the &#8220;returnable&#8221; model lasting a lot longer with the cost of all that shipping back and forth. </p>
<p>And it&#8217;s not just the transport costs: it&#8217;s expensive to do the layout and print of <em>any</em> book. Then there&#8217;s distribution. Then there&#8217;s &#8230; the list goes on and on. </p>
<p>Once that consignment business model (sor that is really what it is) fails, I think bookshops are in trouble. We&#8217;ve seen with the failure of the Borders chain that mixing books, expensive food, and &#8220;gift&#8221; selections doesn&#8217;t work particularly well. <a href="http://beyond.customline.com/wp-content/uploads/2011/09/Borders-Closing.jpeg"><img src="http://beyond.customline.com/wp-content/uploads/2011/09/Borders-Closing-150x150.jpg" alt="" title="Borders-Closing" width="150" height="150" class="alignleft size-thumbnail wp-image-1226" /></a>Perhaps there will be a space for selling a range of on-demand video, audio, and books. Or maybe they will fragment into specialised markets. </p>
<p>Or maybe I have no idea what I&#8217;m talking about.</p>
<p>I can tell you that for authors the ebook phenomenon is a fabulous thing. With production costs down, authors are getting higher royalties than they did with the shelved paper books. For many of us, that is a Good Thing indeed.</p>
<p>What are your thoughts? What is the future of reading? What medium will prevail? How do you read? Do you anticipate that changing? Inquiring minds want to know &#8230; and then you&#8217;ll be beyond the elements of style!</p>
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		<title>Which Gift Would *You* Like?</title>
		<link>http://beyond.customline.com/2010/11/26/which-gift-would-you-like/</link>
		<comments>http://beyond.customline.com/2010/11/26/which-gift-would-you-like/#comments</comments>
		<pubDate>Fri, 26 Nov 2010 14:17:28 +0000</pubDate>
		<dc:creator>Jeannette</dc:creator>
				<category><![CDATA[Technology]]></category>
		<category><![CDATA[The Writing Life]]></category>
		<category><![CDATA[Tools]]></category>
		<category><![CDATA[Writing]]></category>
		<category><![CDATA[writing]]></category>
		<category><![CDATA[writing resource]]></category>

		<guid isPermaLink="false">http://beyond.customline.com/?p=997</guid>
		<description><![CDATA[Today&#8217;s post will be short—I celebrated Thanksgiving yesterday by having my car broken into, some electronics and holiday gifts stolen, and then driving from southern Connecticut to Boston with no driver&#8217;s side window! So today it&#8217;s time to pick up the pieces (in some cases, literally) from all that! But I&#8217;m also thankful. Beyond the [...]]]></description>
			<content:encoded><![CDATA[<p>Today&#8217;s post will be short—I celebrated Thanksgiving yesterday by having my car broken into, some electronics and holiday gifts stolen, and then driving from southern Connecticut to Boston with no driver&#8217;s side window! So today it&#8217;s time to pick up the pieces (in some cases, literally) from all that!</p>
<p>But I&#8217;m also thankful. Beyond the window, the car itself was not damaged. I had a long and thoughtful conversation with the responding police officer about a death in his family. It did not rain. All is well, at the end of the day.</p>
<p>So let&#8217;s look forward, and <a href="http://www.crunchgear.com/2010/11/24/gift-guide-for-writers-and-those-who-support-them/">here&#8217;s a blog</a> with some suggestions for gifts for writers. Have any suggestions to add? Post them here. And then you&#8217;ll be &#8230; beyond the elements of style!</p>
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