If you aren’t, you should be. Twitter may feel like a waste of time to those of us with supposedly more important things to do than tweet what we ate for breakfast (though I suspect that those who tweet their meal choices have substantial needs or reasons to do so), but it’s a great tool for promoting your books.
How can you best use Twitter? Here are a few quick ideas that can take literally only minutes a day:
- Follow interesting people (especially authors, publishers, and booksellers)
- Welcome anyone who chooses to follow you. It’s a great idea to have a page on your website that’s an introduction to you and your books; give out that URL when you’re welcoming a new follower.
- Tweet often, but make sure your tweets aren’t all promotional. Include tips, teasers, and ideas others can use. At least one or two tweets every day!
- Promote your book(s), but only in every eight to ten tweets, otherwise people’s eyes will glaze over and they’ll stop reading what you have to say.
- Include some relevant quotations—amusing, inspirational, interesting—each day, because people like to retweet quotes, and you can gain new followers that way.
- You cannot read the tweets of everyone you’re following, but scan them every day and choose two or three that look interesting. Follow those links and, if possible, leave a comment on their blogs.
- Read more about authors and Twitter here.
And that’s it. Quick and easy, and a great way to use what’s become a ubiquitous tool. Do that, and you’ll be … beyond the elements of style!















