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Writing Goals for 2012

Tuesday, January 3rd, 2012

Okay, you’ve probably been around the block enough to know by now that new year resolutions for writers generally entail something along the lines of: “get book published in 2012.” No matter where things stand with said book, it’s a goal that feels good. Moving forward in your writing career. Turning the next page.

The problem, of course, is that up until very recently, much of that resolution is/has been out of your hands. You may get the book into a literary agent’s slush pile; you may even get an offer to represent the book from the literary agent. But even that’s no guarantee of publication, this year——or any year.

The ebook revolution has made self-publishing a more viable option for many, though it carries with it a lot of caveats. Self-publishing is really for those who plan to behave like a publisher, and that includes spending money on outside professionals to edit, format, design, and create a cover for the book. So it’s not necessarily the easy way out, though it does offer the opportunity to be in charge of the process rather than sit and wait for the miracle to happen.

I’d like to suggest a different approach in 2012. You’ve probably heard of the SMART acronym for goal-setting: smart goals are specific, measurable, attainable, realistic, and time-based. And they are, at the end of the day, the only goals over which you’re going to have any control.

So how about breaking down that first resolution, that of getting your book published? If it’s really what you want to see happen, there are some components that will get you closer to it:

  • Join a critique group (deadline: January 20)
  • Have book critiqued in group; make changes/edits as needed (deadline: March 30)
  • Study book proposals (deadline: February 15)
  • Create book proposal (deadline: April 10)
  • Have book proposal critiqued (deadline: April 20)
  • Create query letter (deadline: May 5)
  • Have query letter critiqued (deadline: May 15)
  • Research literary agents/publishers (ongoing)
  • Select 10 agents/publishers (deadline: May 15)
  • Send query letter to selected agents/publishers (deadline: May 20)

And so on. You see the difference. Your resolution might be more along the lines of interesting an agent or publisher in your book; but with a set of achievable, measurable goals like the ones above, you won’t be simply sitting around waiting for publication to fall from heaven in a Glad bag.

What are your writing goals for 2012? Can you fit them into the S.M.A.R.T. formet? I’d love to hear about them. Let me know, and you’ll be … beyond the elements of style!

Agents and Editors and Fees, Oh, My!

Thursday, December 15th, 2011

Right. I’ve been receiving a lot of questions, lately, about literary agents, mostly from new writers eager to obtain one. And anytime there’s a situation in the marketplace where there is a demand for something, there will be scam artists eager to make a quick buck off that need.

So here’s the scoop on who you should pay, when, and why.

“Literary agents” (quotation marks deliberate) who ask for a fee for editing, or who recommend an editing service, are likely scam artists who have no interest in placing manuscripts with publishers. Run, do not walk, away from this sort of interest in your book. Yeah, it’s exciting to hear their enthusiasm. You’ll be a lot less enthusiastic once you’ve spent time with them.

Legitimate literary agents comply with ethical standards that prohibit them from charging authors a fee (beyond minimal office expenses for postage and copying——many do not even charge for those, and most charge only against advances received).

Agents make their money only on manuscripts sold. Agents pay money to authors; they do not collect money from authors. When your book is sold to a publishing house, your agent will collect an agreed-upon percentage of whatever it is that you make from the book. You should never write a check to your agent.

Now … on to editing.

Authors who are preparing manuscripts for submission to literary agents may wish to take full responsibility for the editing of their submissions. They often belong to peer-editing writing groups, writing workshops, critique groups, etc., and I strongly advise you, if you’re writing a book, to send it through this review process.

While a pass by a professional editor may be a worthwhile investment for the submission package of a few chapters, it is not absolutely necessary.

However, a self-publishing author is a publisher and, like all publishers, is responsible for having the book professionally edited before publication. This is when you write the check, folks. Editing (which may include both developmental editing and copyediting) is a normal part of the publishing process and is best done by skilled professionals, who do not work for free.

So … clearer? Let me know if you have any other questions. Recognizing the various roles in the publishing industry and moving efficiently through them is the best way to be seen as a professional; and it will put you … beyond the elements of style!

Pitching Your Novel

Tuesday, December 6th, 2011

My colleague and novelist extraordinaire, Rick Bylina, recently was talking about pitching novels, and I immediately asked him to share his expertise and insights here. I know you’ll find it useful!

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Interesting conversation about pitch, which leads me to think what all writers, particularly unpublished writers, need in their arsenal LONG, LONG before they start running around trying to corral an agent, publisher, or self-pub their masterpiece.

  • GENRE Identification: Don’t snicker. If you can’t categorize the principle genre of your story, you’ve got one strike against you with an agent, and for some agents, it’s three strikes, and you’re out. GHOST had elements of sci-fi, fantasy, humor, chick flick, thriller, and mystery well integrated into the plot, but at the heart of it, it was a romance (Ditto). Don’t confuse or frustrate the agent. The agent has to sell it to a publisher. And if you self-publish, you will have to categorize your story as well. Fortunately, sometimes you’re able to pick two or three categories as a self-publisher, but understanding your own story is important for gathering an audience.
  • Pitch: That 20-second, professional sound bite that clearly summarizes your novel with the 5W’s (who, what, where, when, and why) without sounding like a newscaster on speed. (Yes, occasionally a “W” is understood by inference.) At conferences, more success can be achieved from having that “elevator” pitch while riding the elevator, sharing a drink, going to the bathroom, waiting for a cab, signing in, meeting & greeting, or having pleasant dinner conversation with an agent than anything else. Remember when you write it, that this is vocalized. Practice it so that it feels natural.
  • Short (TV-Guide) synopsis (log line): This is your written 25 words (much like the pitch) that sums up your story in one sentence. Don’t say you can’t do it…the TV guide has been doing it for over sixty years for every conceivable novel turned into a movie. This is something that you have posted everywhere so everyone sees that you have a book and this is what it’s about. It’s the tease to ease someone into your lair.
  • 100-word synopsis: This is the 100-word synopsis of your story that can be used as the basis of your query. This is the one that is the sales pitch without the ending, making the reader ask the question, “What happens?”
  • Long-pitch: This is the expanded version of your pitch. This is the 90-second expansion of the key points in your short pitch. This is the statement you make after the agent trapped in revolving doors says, “Tell me more.” They’re not asking you to ramble on endlessly, they want to know if the initial idea has some legs. Does it have complementary and competing sub-plots? Just how idiosyncratic is your protagonist, antagonist? How unique is the setting? Are there possibilities for sequels? How does the story lead to the climax? Is there a climax after the climax? Have your 10-15 second tag-on ready if they ask how does it end.
  • 500-word synopsis: This is the synopsis of your story with the ending.This is about one-page, single-space typed. This is the proof that you have command over your story and is often the next thing after three chapters that an agent wants. While there can be requests for other lengths for different types of books, I’ve only been asked for a longer synopsis once, and that was about six years ago. Bottom line. If you can’t write it on one page, the agent’s going to think that you don’t understand the heart of the story.

Are there other things to have in your arsenal? Sure. You could have a 50-word synopsis, a 200-word synopsis, talking notes in case the agent wants to chat with you over dinner on his tab at a fancy restaurant (hey, we can dream).

But the most important item you need in your bag of tricks, is a completed, well-edited book. And now-a-days, you might carry it around on a flash-drive just in case, just in case. “I do believe in spirits; I do believe in spirits.”

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Rick Bylina is a novelist and generally interesting person living in North Carolina. Now available: “One Promise Too Many” and “A Matter of Faith.” Read his blog here, and then you’ll be … beyond the elements of style!