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5 Reasons to Join a Critique Group

Wednesday, May 2nd, 2012

Part of what I do at my company is offer editing services for authors. I often get manuscripts that are simply not ready for editing, and that would cost the author a small fortune for me to tear apart and put back together so that the manuscript is at least coherent. I tell them so. I tell them: what you should do is put this through a critique group first—you’ll make fabulous improvements—and then come back to me for editing if you want.

I’ve been recommending critique groups for about 10 years now, and in that time have had only two authors join. Everyone else either still wants me to edit, or goes away looking for another editor who will tell them their work is ready for editing.

So here are some good reasons to join a critique group:

  1. It doesn’t cost you anything. Well, that’s not quite true: it will cost you time and energy, as you’re expected to critique others’ work as well as receiving critiques yourself. But see #5, below. And the money you save can be better used when your book is ready for editing—and/or should you decide to self-publish, when you’ll need to hire all sorts of people like cover designers, layout people, and so on.
  2. You can do it in person. Many writers prefer the weekly meetings that keep them focused and give them deadlines. Check for local critique groups through your chapter of the National Writers Union (you do belong, right?), at your local library, or check out this partial list.
  3. You can do it online. If you’re not near a group, or prefer to have an assortment of critiques from all over the world, then online groups are terrific. The one I recommend is the Internet Writing Workshop, where you can participate in interesting discussions about the writing life as well as join critique groups for nearly any genre you can imagine.
  4. Critiquing others’ work improves your own. I can’t say this strongly enough. Reading others’ work with an eye to whether or not it “works” will give you that eye when you come back to your own work. Not to mention the karma points!
  5. You know you’re not alone. Writing is one of the loneliest activities on the planet. You create alone. You write alone. You read alone. And that’s all well and good, but when you receive your 48th straight rejection, it’s good to have people with whom to share it. People who understand. (And they’ll be your biggest supporters when you finally get that acceptance, too!)

So there you have it: five great reasons to join a critique group. Why not do it today? And then you’ll be … beyond the elements of style!

7 Tips for Fine-Tuning Your Website for Search

Wednesday, April 11th, 2012

Spring cleaning! This is a good time to take stock of your website and consider making some tweaks to fine-tune for a number of considerations, and the one I’d like to look at more closely this week is conversion.

Search brings clients to your website, but how do you close the sale? Get them to buy your book, your freelance services?

All the usual SEO recommendations come into play here: make sure that the site is easily navigable, that all your internal (and external) links work, that the call to action is clear and present on every page. But conversion—getting visitors to become clients/customers—really is, mostly, about content.

What creates content that converts? How do you listen to your prospect, meet or exceed her expectations, and get her to do what you want her to do, all on a single web page? Here are some tips:

  1. Make sure that keywords link to the correct landing page for that keyword, and not to the site’s main page. Let’s take an example from the world of commerce: if a prospective customer keys in “boots,” he doesn’t want to be taken to a shoestore’s main page and left to find his way to the boots section by himself. Too much work. Your goal is to make what you want the customer to do … the easiest thing for him to do. You can extrapolate this to your own website content.
  2. “Click here” is so 90s, and it’s not even effective. “Buy now” or “sign up now” is better.
  3. Be sure that you include incentives in your copy. Give people a good reason to buy, and a better reason to buy now. Remember the TV commercials where they used to say, “call in the next fifteen minutes and we’ll throw in an extra set of steak knives”? Make the purchase something they feel compelled to do now by offering something extra — free shipping, an extra two months’ subscription, an added-on element.
  4. Revise your copy as often as you can, but keep your product names the same. This way you’ll get both name recognition for the product along with fresh copy that catches the eye and makes the customer feel there’s something different (i.e., better) being offered.
  5. People who use search to find something have a goal in mind. They are looking for something specific. Relevancy is the keyword here: offer what they want, but make sure that you can. The bait-and-switch some companies use for search is nothing but legal false advertising: don’t do it.
  6. Take advantage of local search if you have a brick-and-mortar venue, even if it’s just your local independent bookstore; update what is in stock and make it easy for shoppers to reserve their item online, pay online, and pick up locally if they prefer.
  7. Take a moment to review your website. Does it look professional? Do the pages load quickly and easily? Is navigation easy? Is it updated regularly? Remember that your website is your handshake, and there’s never a second chance to make a first impression.

And there you have it. It’s not difficult to create and maintain a website that gets results. Use these tips, and you’ll be … beyond the elements of style!

Are You Using Twitter?

Thursday, February 9th, 2012

If you aren’t, you should be. Twitter may feel like a waste of time to those of us with supposedly more important things to do than tweet what we ate for breakfast (though I suspect that those who tweet their meal choices have substantial needs or reasons to do so), but it’s a great tool for promoting your books.

How can you best use Twitter? Here are a few quick ideas that can take literally only minutes a day:

  • Follow interesting people (especially authors, publishers, and booksellers)
  • Welcome anyone who chooses to follow you. It’s a great idea to have a page on your website that’s an introduction to you and your books; give out that URL when you’re welcoming a new follower.
  • Tweet often, but make sure your tweets aren’t all promotional. Include tips, teasers, and ideas others can use. At least one or two tweets every day!
  • Promote your book(s), but only in every eight to ten tweets, otherwise people’s eyes will glaze over and they’ll stop reading what you have to say.
  • Include some relevant quotations—amusing, inspirational, interesting—each day, because people like to retweet quotes, and you can gain new followers that way.
  • You cannot read the tweets of everyone you’re following, but scan them every day and choose two or three that look interesting. Follow those links and, if possible, leave a comment on their blogs.
  • Read more about authors and Twitter here.

And that’s it. Quick and easy, and a great way to use what’s become a ubiquitous tool. Do that, and you’ll be … beyond the elements of style!