Yes and no. That blog title caught your attention, didn’t it?

And while most writers bemoan the fact, it’s still true that many if not most readers will indeed judge a book by its cover … and its title.

I am miserably bad at finding titles for my own work. I was young and stubborn when my first novel came out and I insisted on my version of the title—years later, I learned that the publisher had been right, but it was a little late then. My best title ever, The Illusionist, was a suggestion given by a friend. So what this all means is that I think a lot about titles.

Terri Marie has this to say about finding the right title:

The title of your book is the billboard for the words and ideas you are giving to people. Those four to seven words or so are most critical of all the words you write.

A dear friend of mine, John Harricharan, author of best-selling, “When You can Walk on Water, Take the Boat,” explained to me that the real title comes from within you, like the book. I finally understood that I did not “try” to write the book. It wrote itself. So too, will the title come from within you. What John meant, is that you must love the title you choose. Be confident with it. With that confidence, the energy of the book can come through, almost like a light shining through the window.

In other words, it does not matter so much what the actual title is. What matters is the feeling you have when you read, see or say the title. That’s the key.

Wow. Just a little pressure there. I wish I could have that upwelling of feeling about a title, but it’s never happened yet.

Fortunately for most of us, she goes on to offer some very practical advice:

1. Write down all possible titles. Anything and everything you can think of. You never know which phrase may catch and stick.
2. Pay attention to how YOU feel when you tell others your title. Do you feel proud, tentative, scared, stupid? The feeling you want is like a proud mother or father of your new little baby. Give it the best name you can. It will be called that name the rest of its life.
3. I also researched other titles on amazon. You don’t want a title that everyone has. It will get lost. You also don’t want a title so obscure or undescriptive that nothing will come up on a search.
4. It needs to have intrigue and yet be clear. “Things Your Priest Doesn’t Want You To Know,” would be intriguing. So would “Things Your (fill in the blank) Doesn’t Want You To Know.” We humans like to know what others are doing, thinking feeling etc.
5. Does your title help the reader to become a better person? We want to strive higher, yet it has to be an achievable goal without huge effort. If your title is “How to increase your IQ by 10 points, studying an extra 5 hours a day,” I’m not interested.
6. Sum up your book in one sentence. Write as many as you can of these one liners. If you get just one chance to give a message from your book to others, what would you say? That’s often all you get. Use it wisely.
7. When it all comes down to it, go with your gut.

Obviously a couple of these suggestions apply only to nonfiction books, but novelists can extrapolate what they say into the fiction realm.

Feeling better? I’m not. I currently have a novel in search of a title. While it’s true that the future publisher may change the title (and probably will), it’s still important to present something strong and compelling to the publisher. With this in mind, I narrowed my options down to two possibilities. I sent them out to my online writing community and asked for opinions, and they came back weighing in more or less equally for each of the two titles. Damn!

Over at Writing-World, John Floyd has some things to say about choosing the “right” title: it shouldn’t be dull, it should be easy to remember, it should be appropriate. Read his entire article for sources to jog your imagination.

And for a little fun, once you’ve got a title or two in mind, head over to Lulu’s title scorer to see how it might work for you!

In the meantime, I’m stuck with my title dilemma, none of my research having given me any definitive direction. I hope your quest goes better! And if you have any secrets, methods, or ideas about finding the right title, please share it here! Then you’ll be … beyond the elements of style!

Her secret? It’s all in the scheduling.

These days, Anastasia charts out her free time so that blocks of it can be devoted to various projects and bring them to completion within her deadlines. Sounds a lot like the time issues that freelancers in general, and writers in particular, need to deal with every day!

Do you find yourself pulling an all-nighter when your deadlines are looming? Wasting time at the front end of a project and then scrambling to get caught up? Juggling several projects poorly so that none of them gets your full attention?

Scheduling may be your problem, too.

So let’s talk about creating a schedule that works for you … and your clients, as well!

The first step is recognizing when you work best. One of the freedoms of freelance work is the ability to choose your hours … so choose them! I’ve found that I am the most focused and the most energetic in the mornings, so I’m up early and at my desk before most people have even hit the first snooze. I have an artist friend who is starting to wind down and go to bed at about the time I’m waking up. We all have internal clocks that tell us when we’re at our bast: take advantage of that and schedule your most difficult, most intense work for when you’re at your best and brightest.

Block time out for social media. I’m serious. Facebook may keep you in touch with your virtual water cooler, but checking it all day is a time sink. On the other hand, social media is about the best marketing tool that many of us have, and using it consistently and correctly is a strong path to success. So block out some time and be armed with a list for what you want to accomplish during your social media marketing periods.

Speaking of periods, many people find it easier to work in increments, rather than all at once. There are a lot of good reasons to do this. It keeps your mind fresh and your body rested. It keeps you from developing tunnel vision around a project so that you’re less effective at it. Working in pre-determined blocks of time will allow you to step away from your work, do some stretches, drink some juice, and clear your head before continuing.

While you’re blocking time out, remember to reserve some for client interactions. Again, this can take up your whole day if you let it, so resolve to check your email once an hour, and set aside the next ten minutes for responding to those emails that need instant input. Put your telephone calls together, too, and let your clients know when you’re available to them … and, perhaps more importantly, unavailable!

Scheduling your work will keep you in charge of it … and keep it from being in charge of you! Try it, and you’ll be … beyond the elements of style!

But I’m here to tell you that you can find subject matter all around you, even in the dead and dark of winter when your enthusiasm is at its lowest ebb.

So sit down with a cup of coffee or tea and see if anything here inspires you! In no particular order, you can …

• Find out what anthologies are looking for essay submissions. You don’t have to write the essay, just think about the suggested topics: they can inspire you!
• Set up Google alerts for a whole bunch of subjects. Even if they’re just of peripheral interest to you, they can lead you to content that may end being inspirational.
• Did you keep a journal in school? If so, re-read it now: those emotions were intense, and they’re timeless, too—there has to be a teen publication that would be interested in your take on them!
• Read the newspaper, whether you do it in print or online. Clip and save articles that pique your interest. They may inspire you now … or down the road. (And if you write fiction as well, lots of great stories have been, as the saying goes, “ripped from the headlines.”)
• Check out current nonfiction bestsellers, and search online for nonfiction that’s going to be published in the next year. Can you tie anything that you know about or can research into that book’s release?
• Ask your Aunt Edna what’s on her mind these days. The baby-boomer generation, even in a recession, spends money on magazines, ezines, and the like: whatever is of interest to her is sure to be of interest to others, and she can even help you craft your pitch.
• Think local! Is there a business that’s about to open in town? A celebrity appearing locally? An upcoming talk at the library? All of these can provide you with material.
• Inthe same way, check out what other alumni from your college are up to, and consider writing about them for your alumni publication.
• Do something different. Go for a walk. Take a class. Try a new hobby. Not only will you feel better and more energized, you’ll meet different people who may inspire you, network with you, or becoming sounding-boards for you. And the activity itself might provide a niche article somewhere!
• The adage is, “write what you know.” Okay … but what about stuff you’d like to know about? Have you always wanted to go hang-gliding? Surfing? Find experts now in the off-season and interview them, learn about their sport or hobby …. your submission will be timely for the summer season!
• History isn’t just my passion, it’s an evergreen topic, as long as you don’t just regurgitate the same old information. Writing for the tourist trade is fun and light-hearted and slipping bits of history into your writing can add context and depth.

So there you have it: some ideas to get you thinking about other ideas. Have any you’d care to share? Do it here, and then you’ll be … beyond the elements of style!

Not books per se, but actual writing. Most of my academic background has been in history, and in particular Celtic history, and theat’s where I begin. The Celts had the Ogham alphabet and Scandinavian runes, but it was still an oral tradition. Early monks in the islands concentrated on writing and preserved whatever local lore they found important, interesting, or useful. So perhaps it was Christianity that preserved the Celtic tradition!

It’s a good reminder, that writing came late to storytelling. And the reality is that writing doesn’t come naturally to anybody. Writing isn’t a natural endeavor. Writing has to be both taught … and learned.

Sumerian culture was one of the first to teach writing … children went to schools where they copied cuneiform, using something to symbolize something else. And when they did that, their brains actually changed.

In Proust and the Squid: The Story and Science of the Reading Brain, Maryanne Wolf explains how writing affects neurological development:

The brain became a beehive of activity. A network of processes went to work: The visual and visual association areas responded to visual patterns (or representations); frontal, temporal, and parietal areas provided information about the smallest sounds in words (…) and finally areas in the temporal and parietal lobes processed meaning, function and connections.

So writing is good for us. But we’re doing it less and less. I’m not talking about writing the way that I’m writing this blog——my fingers moving across a keyboard to put the words on a screen. No: I’m talking about writing. By hand.

Of course this isn’t recent. We’ve been drifting further and further away from handwriting as a way of life since Gutenberg invented the printing press. Scholar Anne Trubek notes that

when a new writing technology develops, we tend to romanticize the older one. The supplanted technology is vaunted as more authentic because it is no longer ubiquitous or official. Thus for monks, print was capricious and script reliable. So too today: Conventional wisdom holds that computers are devoid of emotion and personality, and handwriting is the province of intimacy, originality and authenticity.

So now you’ll meet people who hold, proudly, that they still “write real letters,” adding that real letters are those written by hand, and feeling a strange sort of moral superiority over those who don’t. It makes one wonder who will be clinging virtuously to keyboard writing when the next technological revolution has us all addressing our computers via voice.

But what do we do in the meantime? Stop teaching cursive writing? Make sure it’s seen as the Holy Grail of writing?

What about you? Do you still write with a pen? Tell me all about it, and then you’ll be … beyond the elements of style!

Note that I said “seen as an authority.” The sad reality is that the internet has changed the way we perceive others. The person who has invested years of her life to become an expert is easily supplanted by a Jane-come-lately who knows how to wrap Google around her little finger.

Authority is about perception. What people say about you is more important than what you say about yourself.

So whether you really are an expert, or you want people to think you are, here are some steps to getting there:

• Forget selling, it’s about teaching. The “hard sell” may still work when it’s a Jeep or a Honda you’re selling, but it doesn’t work in the internet world. What is valued online is content, knowledge, information. Use your website and your social media posts to teach people about your field of expertise. The more they see you teaching, the more authority you’ll be given.
• Content is king. Providing lots of foundational content that changes frequently will help you become the go-to authority in your field.
• Provide strong headlines. Most writers don’t think in terms of headlines, but they’re essential. Without a great headline, no one will even get as far as reading your content.
• Find your ambassadors. Every time you have a positive experience with a client, reader, or customer, use that person for a reference, referral, or testimonial. If you don’t ask, they won’t offer. Remind them to tell others about how great you are.
• Make them ask for you. In the heyday of direct-mail marketing, the power was in the list. Guess what——it’s still true! Whether you manage an opt-in email list (you can call it a newsletter if you’d feel more comfortable with that), have people subscribing
  to your blog, or accumulate followers on Twitter, the more people request contact from you, the higher your authority ranking will be.
• Don’t neglect SEO. Search engine optimization is still real. It needs to be integrated with social media, but it’s still one of the most important things you can do to boost the authority of your site.
• Take care of your people. Getting followers and subscribers is just the beginning. You need to be available to them, keep your updates current with them, and interact with them. The more you do, the more they’ll follow.

And that’s it. Not all that difficult, is it? The key to becoming (and staying!) an authority isn’t any kind of esoteric knowledge, but just going through these simple steps … and then doing them over and over again. Try it and see how it works for you! And then you’ll be … beyond the elements of style!