Okay, so I have business on the brain right now. Tax time is always a time to review last year’s goals and performance, and it’s a good time to take stock of how your freelance business is performing.
I remember when I left the land of cubicles and fluorescent lighting, I was particularly pleased that I would no longer be subjected to performance reviews. It took a couple of years on my own to realize that they’re even more necessary in a freelance business than in the corporate one, because the bottom line is your bottom line!
So if you set up a quarterly performance review for yourself, you’ll find that you have a much better sense of how you’re doing, where your strengths are, and how you can improve. Here are five steps you can take to review your own performance and improve your freelance business:
- Ask yourself the hard questions. What did I set out to do during this quarter?
What actually happened … what were the actual results? Why did these results occur? What am I going to do to improve performance during the next quarter? - Based on your answers to those questions, make a list of wins (places where you met or exceeded your goals) and losses (places where you fell short). Obviously I am assuming that you do in fact have planned out goals, written them down, referred to them consistently. If you haven’t, then that’s your first task here!
- Take your two lists and analyze them. Are these goals still relevant? If not, adjust them. What caused your failures? What caused your successes? How can you transfer more items from the losses column to the wins column?
- Write out a plan that incorporates the goals you need to accomplish during the next quarter.
- Now look at the reasons for your losses. This is the hardest part of your personal performance review. Were some of them under your control? Did laziness, lack of attention, not enough focus come into play? Whatever it was, this is something for you to target for the next quarter and bear in mind as you examine its goals.
Don’t forget also to reward yourself for the wins … a good performance review notes both success and failure. And then you’ll be … beyond the elements of style!












