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Improve Your Freelance Business with a Performance Review

Wednesday, April 4th, 2012

Okay, so I have business on the brain right now. Tax time is always a time to review last year’s goals and performance, and it’s a good time to take stock of how your freelance business is performing.

I remember when I left the land of cubicles and fluorescent lighting, I was particularly pleased that I would no longer be subjected to performance reviews. It took a couple of years on my own to realize that they’re even more necessary in a freelance business than in the corporate one, because the bottom line is your bottom line!

So if you set up a quarterly performance review for yourself, you’ll find that you have a much better sense of how you’re doing, where your strengths are, and how you can improve. Here are five steps you can take to review your own performance and improve your freelance business:

  1. Ask yourself the hard questions. What did I set out to do during this quarter?
    What actually happened … what were the actual results? Why did these results occur? What am I going to do to improve performance during the next quarter?
  2. Based on your answers to those questions, make a list of wins (places where you met or exceeded your goals) and losses (places where you fell short). Obviously I am assuming that you do in fact have planned out goals, written them down, referred to them consistently. If you haven’t, then that’s your first task here!
  3. Take your two lists and analyze them. Are these goals still relevant? If not, adjust them. What caused your failures? What caused your successes? How can you transfer more items from the losses column to the wins column?
  4. Write out a plan that incorporates the goals you need to accomplish during the next quarter.
  5. Now look at the reasons for your losses. This is the hardest part of your personal performance review. Were some of them under your control? Did laziness, lack of attention, not enough focus come into play? Whatever it was, this is something for you to target for the next quarter and bear in mind as you examine its goals.

Don’t forget also to reward yourself for the wins … a good performance review notes both success and failure. And then you’ll be … beyond the elements of style!

Writing Exercise

Wednesday, March 28th, 2012

The adage is that a picture is worth a thousand words, which may or may not be true; but the truth is that images can inspire words …

Here are two photographs, very different from each other, but both evoke—in me, at least—an emotional response. Take a few minutes to look at them, and then consider using one or both as a writing prompt. You can find inspiration in the oddest places!

See what happens, and then you’ll be … beyond the elements of style!

Remember Why You’re Doing It

Thursday, February 16th, 2012

The other morning I was listening to an early-morning radio show and heard an interview with someone who talks about and coaches people around what he calls a “creative obsession.” He talked about changing the paradigm we’ve all come to accept: instead of finding meaning in life, he says, we have the ability to infuse our lives with meaning, to make our actions and thoughts and work meaningful.

One of the examples he used was writing.

I sat and thought about this for some time after the program was over. I think that most of us write, not because we woke up one morning and decided, “Hey! I think I’ll be a writer,” but rather because the difficulty wasn’t in writing, it was in not writing. We write because we cannot not write — which is a pretty good definition of an obsession.

But as time passes, other issues become part of our obsession. We enter the ongoing, never-ending process of trying to get published: the submissions, the rejections, the submissions, the rejections, a stream that going on forever. And even when success comes, we need to enter yet another world, the world of marketing, of getting the word out about our work, of making sure that people actually read it.

The obsession, in short, becomes a business.

It’s inevitable: I’m not here to tell you otherwise, and indeed if you follow Beyond The Elements of Style, you know that I spend a fair amount of time giving tips for the business end of what we do.

But here’s the thing. I got up especially early this morning, with plans to work on my novel-in-progress, and instead found myself all over the social media sites promoting two of my other novels. And wondered when it was that I stopped beginning my days with my creative self and started beginning them with my marketing self.

It’s essential, I think, to stand back from time to time and remember why we’re doing this. Refocus on the passion, the need to write, to tell a story, to communicate an emotion. Remember why we’re here.

For me, physical distance is always a way of getting grounded again. Even though I arguably live in paradise at the tip of Cape Cod, inspiration to any writer, I still go away several times a year, get away from my usual writing-space and my usual view and my usual routine. That’s why there are so many writer residencies always on offer all over the world: getting apart, becoming a stranger in a different land, helps us remember who we are where, as poet Miller Williams says, the spirit meets the bone. If you don’t travel, consider doing it.

Reading others’ tales of their passions and obsessions can also help you remember why you’re here. I keep a Toni Morrison quote on my writing-table: “I’m just trying to look at something without blinking,” she wrote, and it’s a reminder of my own calling in my own fiction.

Whatever you do — and you may be far more creative than I am in finding these ways to remember — make sure that you find a touchstone in some part of every day. It will keep you true to your calling, and true to yourself.

How else can you remind yourself why you’re doing what you’re doing? Share your thoughts here, and then you’ll be … beyond the elements of style!