Here’s the point of it all: when a publisher posts submission guidelines, they’re not suggestions. They’re not something you might try if you’re not feeling particularly creative today. They’re not even something the publisher dreamed up solely to make your life difficult. There’s actually a pretty good reason that they were written as they were, and following them shows the publisher a number of things:

1. you’re bright enough to follow directions
2. you know how to read
3. you won’t be troublesome down the line as you’re willing to enter the publisher’s turf and play by the publisher’s rules.

Don’t like the guidelines? That’s your right. But move on. Find someone else whose guidelines you do like.

A couple of months ago a colleague and I decided to create a couple of anthologies. Here are the guidelines that we sent out:

CALL FOR SUBMISSIONS FOR A HOLIDAY ANTHOLOGY

Imagine your favorite holiday stories. Chances are good the protagonists are a man and a woman, possibly even with children. But where are the stories that feature men together, or women together, that will also warm our hearts at this special season?

That’s where you come in. We’re collecting holiday stories for two anthologies, one featuring male protagonists/couples/families, the other featuring female protagonists/couples/families, and we’d like to hear from you!

Your story should run between 2,000 and 4,000 words, contain no erotica, and be in a winter holiday setting. The only requirement is that it be historical fiction. We’re looking for tomorrow’s classics in time for next year’s holiday season!

Pay will depend on securing a publisher and will be negotiated at that time for accepted stories. Deadline is June 15, 2012, but the earlier, the better. Send Word docs to Jeannine Allard at jeannine@jeannineallard.com.

If you were reading that, you may have picked up on three relevant points. We’re looking for:

• LGBT stories
• historical fiction
• winter themes

I didn’t think it was that difficult to read. But I got deluged with stories about cousins, pets, grandmothers, and straight couples. Stories that were situated in the future or on another planet. Stories written by people who clearly hadn’t even bothered to read the entire call for submissions, but who just sent whatever they had on hand.

It was all a little insulting. A waste of my time (because I am courteous enough to read the stuff and respond to it) and a waste of the writer’s time, as well.

So that was me, one time. I can only imagine what acquisitions editors or literary journal editors must be thinking when these things cross their desks day after day after day. And I can guarantee that none of it is complimentary to the writer.

Do you really want to shoot your literary career in its metaphorical foot? Do you really want your name to be associated with slapdash work, with not being cooperative, with being difficult? Listen, it’s hard enough to get published as it is. Do you really want to make it that much harder?

Trust me: they’re not going to discover your fine literary talent hidden in the midst of your inappropriate submission. It isn’t going to happen. So consider going back to basics: read the call for submissions, submit exactly what they ask you for, no more and no less, and behave like a professional. And then you’ll be … beyond the elements of style!

One of the examples he used was writing.

I sat and thought about this for some time after the program was over. I think that most of us write, not because we woke up one morning and decided, “Hey! I think I’ll be a writer,” but rather because the difficulty wasn’t in writing, it was in not writing. We write because we cannot not write — which is a pretty good definition of an obsession.

But as time passes, other issues become part of our obsession. We enter the ongoing, never-ending process of trying to get published: the submissions, the rejections, the submissions, the rejections, a stream that going on forever. And even when success comes, we need to enter yet another world, the world of marketing, of getting the word out about our work, of making sure that people actually read it.

The obsession, in short, becomes a business.

It’s inevitable: I’m not here to tell you otherwise, and indeed if you follow Beyond The Elements of Style, you know that I spend a fair amount of time giving tips for the business end of what we do.

But here’s the thing. I got up especially early this morning, with plans to work on my novel-in-progress, and instead found myself all over the social media sites promoting two of my other novels. And wondered when it was that I stopped beginning my days with my creative self and started beginning them with my marketing self.

It’s essential, I think, to stand back from time to time and remember why we’re doing this. Refocus on the passion, the need to write, to tell a story, to communicate an emotion. Remember why we’re here.

For me, physical distance is always a way of getting grounded again. Even though I arguably live in paradise at the tip of Cape Cod, inspiration to any writer, I still go away several times a year, get away from my usual writing-space and my usual view and my usual routine. That’s why there are so many writer residencies always on offer all over the world: getting apart, becoming a stranger in a different land, helps us remember who we are where, as poet Miller Williams says, the spirit meets the bone. If you don’t travel, consider doing it.

Reading others’ tales of their passions and obsessions can also help you remember why you’re here. I keep a Toni Morrison quote on my writing-table: “I’m just trying to look at something without blinking,” she wrote, and it’s a reminder of my own calling in my own fiction.

Whatever you do — and you may be far more creative than I am in finding these ways to remember — make sure that you find a touchstone in some part of every day. It will keep you true to your calling, and true to yourself.

How else can you remind yourself why you’re doing what you’re doing? Share your thoughts here, and then you’ll be … beyond the elements of style!

Her secret? It’s all in the scheduling.

These days, Anastasia charts out her free time so that blocks of it can be devoted to various projects and bring them to completion within her deadlines. Sounds a lot like the time issues that freelancers in general, and writers in particular, need to deal with every day!

Do you find yourself pulling an all-nighter when your deadlines are looming? Wasting time at the front end of a project and then scrambling to get caught up? Juggling several projects poorly so that none of them gets your full attention?

Scheduling may be your problem, too.

So let’s talk about creating a schedule that works for you … and your clients, as well!

The first step is recognizing when you work best. One of the freedoms of freelance work is the ability to choose your hours … so choose them! I’ve found that I am the most focused and the most energetic in the mornings, so I’m up early and at my desk before most people have even hit the first snooze. I have an artist friend who is starting to wind down and go to bed at about the time I’m waking up. We all have internal clocks that tell us when we’re at our bast: take advantage of that and schedule your most difficult, most intense work for when you’re at your best and brightest.

Block time out for social media. I’m serious. Facebook may keep you in touch with your virtual water cooler, but checking it all day is a time sink. On the other hand, social media is about the best marketing tool that many of us have, and using it consistently and correctly is a strong path to success. So block out some time and be armed with a list for what you want to accomplish during your social media marketing periods.

Speaking of periods, many people find it easier to work in increments, rather than all at once. There are a lot of good reasons to do this. It keeps your mind fresh and your body rested. It keeps you from developing tunnel vision around a project so that you’re less effective at it. Working in pre-determined blocks of time will allow you to step away from your work, do some stretches, drink some juice, and clear your head before continuing.

While you’re blocking time out, remember to reserve some for client interactions. Again, this can take up your whole day if you let it, so resolve to check your email once an hour, and set aside the next ten minutes for responding to those emails that need instant input. Put your telephone calls together, too, and let your clients know when you’re available to them … and, perhaps more importantly, unavailable!

Scheduling your work will keep you in charge of it … and keep it from being in charge of you! Try it, and you’ll be … beyond the elements of style!

The problem, of course, is that up until very recently, much of that resolution is/has been out of your hands. You may get the book into a literary agent’s slush pile; you may even get an offer to represent the book from the literary agent. But even that’s no guarantee of publication, this year——or any year.

The ebook revolution has made self-publishing a more viable option for many, though it carries with it a lot of caveats. Self-publishing is really for those who plan to behave like a publisher, and that includes spending money on outside professionals to edit, format, design, and create a cover for the book. So it’s not necessarily the easy way out, though it does offer the opportunity to be in charge of the process rather than sit and wait for the miracle to happen.

I’d like to suggest a different approach in 2012. You’ve probably heard of the SMART acronym for goal-setting: smart goals are specific, measurable, attainable, realistic, and time-based. And they are, at the end of the day, the only goals over which you’re going to have any control.

So how about breaking down that first resolution, that of getting your book published? If it’s really what you want to see happen, there are some components that will get you closer to it:

• Join a critique group (deadline: January 20)
• Have book critiqued in group; make changes/edits as needed (deadline: March 30)
• Study book proposals (deadline: February 15)
• Create book proposal (deadline: April 10)
• Have book proposal critiqued (deadline: April 20)
• Create query letter (deadline: May 5)
• Have query letter critiqued (deadline: May 15)
• Research literary agents/publishers (ongoing)
• Select 10 agents/publishers (deadline: May 15)
• Send query letter to selected agents/publishers (deadline: May 20)

And so on. You see the difference. Your resolution might be more along the lines of interesting an agent or publisher in your book; but with a set of achievable, measurable goals like the ones above, you won’t be simply sitting around waiting for publication to fall from heaven in a Glad bag.

What are your writing goals for 2012? Can you fit them into the S.M.A.R.T. formet? I’d love to hear about them. Let me know, and you’ll be … beyond the elements of style!

One of the things I tell clients is that the best marketing doesn’t come from you, it comes from others. Whether you’re selling a novel you’ve written, your services as a writer or editor, or indeed just about anything else I can imagine, if someone has not yet heard of you (your book, your company, etc.), then it’s important to make sure they get the best possible picture of it.

I was reminded of this all over again recently, when I received a flurry of emails requesting my services, as well as an appreciable uptick in sales of one of my novels. What really stood out with this year-end activity was the stated reason for contacting me. In the case of the services, it was all about the testimonials from others that are posted on my website. In the case of the book, it appeared to correspond with a number of recent favortable reviews.

It’s all about word of mouth.

We’re fortunate to be living and working in an age where social media can help our marketing efforts. As marketers continue to puzzle out the precise return on investment they’re getting from their social media work, and fret about how to monetize Facebook, it’s refreshing to consider this newest use of the oldest form of marketing: word of mouth. We all ask our family and friends to tell us where to shop, what hairdresser to use, which book to read next. Participating in a forum where that pool of people offering suggestions is much, much larger can only be helpful to the marketer … as long as he or she is willing to put in the time and effort to ask past and current clients (or readers) for help.

The reality is that only those people who really loved or really hated something will speak up about it spontaneously. Most of the rest of us need to be prodded.

So for 2012, try something new. Ask your audience to help you. If you did a good job for them, then they undoubtedly will; if your novel was a great read, then they undoubtedly will. Make the effort to reach out and stay in touch: you’ll not only have a lot more marketing success, but you’ll also be … beyond the elements of style!