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Archive for September, 2010

Language of Respect

Thursday, September 30th, 2010

I was sifting through some old emails and trying to decide what weird planetary alignment had caused me to keep some of them when I came upon a blog post I hadn’t read at the time, but had set aside for later. As it turns out, much later: the post was written in 2007, but struck me as fresh and shiny and new as if it had been written yesterday.

It is about two topics that interest me: language and respect.

Not sure about you, but I am really, really tired of people rolling their eyes and giving an exaggerated sigh as they say, “Oh, I guess that wasn’t politically correct, now, was it? Have to watch out for the language police!”

You bet you do.

Listen, whatever you think about “political correctness,” whatever you accept about the power of language to frame thought, consider at least that sometimes, even when you don’t mean it, people get hurt by what you say. When it’s not all that difficult to change the language that hurts and offends, why on earth wouldn’t you?

From the blog post: “I started with a discussion of connotative values of words and terms, and how our word choice can betray our assumptions. I explained that I prefer the terms “bias-free language,” or “language of respect” to “politically correct language,” because the latter implies that we’re choosing terms merely to be politic—to placate certain interest groups—rather than from any interest in actually ridding our language of terminology that reflects bias and prejudice, and choosing language that reflects a certain level of respect for everyone.”

Not a bad start.

George Lakoff has written and spoken extensively on the ability of language to frame a discussion. The expression “right to life,” for example, was chosen deliberately—its foes, presumably, embrace a right to death. And so on. WORDS HAVE POWER. Power to heal, and power to hurt; power to uplift, and power to drag down.

Are you aware of how you’re using your language?

From the blog post: “If we are being polite, we do not wish to unwittingly alienate our readers. We may choose, for whatever reason, to intentionally alienate a portion of the readership; certain writers have made careers out of alienating people, quite deliberately. But we wish to pay attention to the connotations inherent in our word choice, and to the way our language may exclude some readers, and not assume, uncharitably, that these readers are merely being “picky,” or “difficult,” but instead assume the burden of ensuring that our prose is welcoming and gracious to our desired readers. In order to be truly gracious in our writing, we need not the “do’s” and “don’ts” of politically-correct jargon, but a sensitivity to our readers’ backgrounds and experiences, and a very real desire to respect and include those. Once you do that, the words come a great deal more easily.”

Read it all here and think about how you use language—in your writing, in your editing, in your life. Share with me, if you’d like. And then you’ll be … beyond the elements of style!

I've Written My Press Release … Now What?

Tuesday, September 28th, 2010

The actual writing of a press release is a topic we’ll look at in a couple of weeks, but in the meantime it’s not a bad idea to see where you can send yours. Making a plan in advance is a good idea, particularly since you’ll want to send the press release out the moment you’ve finished writing it. Don’t wait until then to decide what to do!

Remember that a press release is about news. It may not be universally interesting news, but it has to be news. Your new book is about to be released. Your article was given an award. Your play is on Broadway. You get the picture.

But what is the point of the press release? It’s not just to get the information out (which is of course absolutely necessary) but also to get reporters, bloggers, and other influencers interested in covering the story in more depth. And where you send it makes all the difference.

The first idea is to target your audience. Yes, you want the release to go far and wide, but if your target audience is a definable niche or vertical, it’s important that your press release be targeted to that space.

There are some specialized lists. For example, Peter Jones has put together a list of press release sites relevant to authors and writers. You can find other such lists with a little internet research. So send your releases there.

it also is not a bad idea to put together your own list of people who may be interested in your release. There may be an angle in it that will interest local, national, and even international writers. Is your novel set in Charleston? Then make sure the release about it goes to local Charleston newspapers. Did you receive an award from the Mystery Writers of America? Make sure the press release goes to mystery book sites, libraries, and book clubs.

The more you think about targeting your press release, the more creative ideas you’ll come up with. Share some of them with me! And then you’ll be … beyond the elements of style!

I Feel So Rejected …

Friday, September 24th, 2010

I was recently working with a new author who received two rejections for her novel and decided that enough was enough, she wasn’t cut out for this sort of thing, back to the day job. And you know—it was difficult to discourage her from that. After all, if two rejections are enough to make you feel discouraged, then you’d really best be in another line of work.

Rejections are part of being a writer. An integral part, one might say.

Back in the days when rejections all came in the mail, I collected enough to paper my entire house with them, had I had a mind (and stomach!) to do so. Remember, in the publishing world, a rejection may—but does not necessarily—mean that what you’ve pubmitted in subpar. It could be because the editor had a fight with her husband that morning, the publisher recently signed a similar book, or the planets are out of alignment. So one has to learn to live with it.

But take heart, gentle writers. You are not alone. The wonderful book, Rotten Rejections gives you the low-down on how many famous, even classic works were at first sent back with “it doesn’t meet our current needs” letters. As one reviewer notes, “T.S. Eliot’s work: flapdoodle? Ralph Waldo Emerson: a toothless baboon? Dylan Thomas: a pernicious figure? Bernard Malamud: superficial and unconvincing? Viriginia Woolf: dull? Yes, according to the critics and publishers quoted in this wonderfully comforting book. Isn’t it nice that history — and readers — proved them all wrong?”

A few years back an essay in the New York Times proved equally comforting:

Knopf wasn’t alone. “The Diary of a Young Girl,” by Anne Frank, would be rejected by 15 others before Doubleday published it in 1952. More than 30 million copies are currently in print, making it one of the best-selling books in history.

One day I was flipping through my email and exclaimed aloud, “Oh, damn, another rejection,” and proceeeded to the next item in the inbox. My girlfriend, watching me, was amazed. “How can you handle it so well?” she asked.

Because I’m used to it? Because I know that sometimes the rejections are spot-on? Because they make the acceptances all that sweeter?

I don’t know. I do know that receiving rejections shows, at the very least, that you’re putting yourself and your work out there. So … go ahead. Try it. Yeah, you’ll get rejected. Many times, probably. But eventually, with perseverence, you won’t. And then you’ll be … beyond the elements of style!