It’s almost 2010, and still I find myself telling bewildered would-be authors that it’s not enough for them to say that they’ll participate in a potential publisher’s promotion plan for their books. That may have worked in the ’50s, I don’t know—I wasn’t writing and publishing then. But it hasn’t worked for some time, and the sooner you get your head wrapped around that concept, the closer you’ll be to selling your book.
Any book proposal, fiction or nonfiction, must include a marketing plan, and the more specific it is, the better. Publishers don’t want to hear that you’ll go along with their ideas, they want to know that you’ll be constantly coming up with ideas of your own, and following through on them. A website. An email list to which you belong. Flyers. Lectures. Giveaways. SEO. Social media. Direct mail. Local cable broadcasts. The list is limited only by your imagination.
And to help that imagination, enter a new blog by PR expert Rebecca Kellogg, Creative Marketing Campaigns. It’s still in its infancy, so don’t expect a plethora of ideas; but I’ve listened to Rebecca’s ideas for some time and I’m excited about the potential for this blog. Try it and see what you think!
An older post (but still relevant) that I think is particularly useful about creative book marketing is called, oddly enough, Creative Book Marketing, and is well worth the read.
If you want a little humor with your research on book marketing, check out the idea of book trailers here.
In any case, remember that it’s no longer up to you to simply write the best book you can. You have to market, market, market. And then you’ll be … beyond the elements of style!
