As the internet continues to grow and absorb more and more of our time and energy, it behooves us to take a step back and see what really is out there. So I’m going to write a series of articles here about the web, and how you can put it to use for you … instead of just letting it use you.
Because the reality is that your name is out there. Perhaps you’ve worked hard to get it out there, and this is a good thing. Perhaps you have no idea where it is, who might be talking about you, referencing you, mentioning you. Perhaps you don’t remember that forum in which you lost your temper one night and berated someone more explicitly than might have been appropriate. Words have power; isn’t it time to see where yours have ended up?
The first step is something that is occasionally and unfortunately called egosurfing. It’s simply looking to see how many places on the web your name appears. On Google and most other search engines, simply enter your name surrounded by double quotes in the search field (like this: “Your Name”). You may be surprised to discover that you’re famous on someone’s webpage or that the local committee meeting report you helped write got put on the web.
Check it out and see where you are. And then you’ll be … beyond the elements of style!






