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Archive for November, 2007

Google Never Forgets

Monday, November 26th, 2007

Help! I’m on the run from children’s Christmas ideas!

Let me note right away that I do not have children. What I do have, however, is a search engine optimization business, and not long ago I did a rather thorough evaluation of a website for a company that features children’s clothing, accessories, and furniture. We did not end up working together, but my computer … remembers.

The reason my computer remembers is because of Google. During the time I was doing this research, my ISP, for reasons unknown to anyone but itself, decided to stop sending my emails. I therefore relied on my Gmail account to correspond with the prospect and work on the website evaluation.

And Google, as we all know, Never Forgets.

So now as I meander around the web, pay-per-click advertising for this company is never far away. I check out the TV schedule and it reminds me about kids’ pajamas. I consider purchasing a book online and it’s right there telling me about a special on children’s dressers. I look into a writing contest and it wants me to pay attention to Christmas décor ideas for the kids’ rooms.

Inanely grinning child models are stalking me as I move through the net, haunting my every click. I want to run screaming from them, but they’re actually intruding into the real world, too. When someone mentioned the company name at a recent party I attended, I started looking around for the hidden microphones.

I could draw some political parallels, of course; but this column isn’t about politics, it’s about words. And today’s cautionary word-related tale? Be careful where and how you use your words, because Google Never Forgets. I’m lucky: I only have child-merchandise pursuing me. But the words you leave out there are there forever. It’s a great reason to think before you type.

Do that, and you’ll be … beyond the elements of style!

Happy Thanksgiving … Anyway!

Thursday, November 22nd, 2007

I have to admit that when it comes to Thanksgiving, I’m a bit of a bah-humbug sort of person. I don’t celebrate the holiday and it makes me vaguely uncomfortable, as you’ll see in a moment.

But I do want to say that taking time off to acknowledge everything for which we are thankful is an excellent idea, and one we should implement all year, not just on one day. I’m grateful for so many things and many people: the growth of my company, Customline Wordware, and for all my wonderful clients who make it possible; for my sales team, headed up by Julia Blackburn, and mostly, my business partner, friend, and husband, Paul Cézanne. I’m grateful to my publishers for continuing to put my words out there, and for my literary agent, Philip G. Spitzer for enabling that to happen. I’m grateful to my readers (“if a writer falls in the forest…”) who mean the world to me: I don’t know who all of you are, but I thank you!

As for the rest … well, I explain my attitude best in this op-ed I wrote that appeared in last week’s Provincetown Banner:

Thanksgiving, Provincetown-Style

Having decided not to travel for the holiday (the sanest course of action when one considers how difficult flying anywhere has become), I found myself recently wondering how to spend it. While I’m totally onboard with the general sentiment of the time – it’s an incontestably Good Thing to stop and feel gratitude for all we have and all we are, and an even Better Thing to thank people who have been good to us this year – I’ve never been able to feel right about celebrating a holiday that has its historical roots in a genocide.

So how does one mark the day?

At one time the Wampanoag did a sort of anti-Thanksgiving at Plimoth Plantation, but I’ve not been able to find anything out about it in recent years. And while one could of course go to one of the local restaurants and gorge oneself, it seems a little pointless. So I was delighted when the solution was suggested to me: perhaps I should celebrate Thanksgiving exactly like the first Europeans did!

You don’t have to go far to research the roots of the holiday: the museum up at the Provincetown Monument tells the story. The Pilgrims, we learn via a diorama there, were close to starvation and despair when they suddenly found some corn! It was carefully stacked and well preserved, apparently just waiting for them. They rejoiced over that discovery, took the corn back to their ships, and thus famously survived the winter.

So here’s my plan: on Thanksgiving morning, I’m going to break into the Grand Union grocery store over on Shankpainter Road. I’m going to proceed to the canned vegetables aisle (it is, after all, past the season for fresh vegetables) and take the corn I find stacked there. Surely the store owners and the local police will understand, just as no doubt the rightful owners of that original harvest did, right? Stealing is, apparently, a holiday tradition.

Okay, so I’m not going to really do it, but it’s a tempting thought. After all, as long as you get to write the history books, you can – apparently – do whatever you want. Happy Thanksgiving!

Happy Thanksgiving indeed, on this and on every day! Being grateful puts us all … beyond the elements of style!

There's Search … and Then There's Good Search!

Monday, November 19th, 2007

Imagine searching the web, the way you do every day … but with a twist: what if your search included donations to your charity or nonprofit of choice?

I probably shouldn’t say this, since as an SEO goddess (a title I most humbly claim as my own) I make my living from people worrying about Google, Yahoo! and MSN; but now there’s a kinder, better way to search: GoodSearch.

Powered by Yahoo!, GoodSearch donates a penny per search to the nonprofit organization you designate. If you’re like me, this can amount to a couple of dollars on almost any day! You can use GoodSearch the same way you’d use any other search engine, and your charity or nonprofit of choice will reap the benefits of your research or curiosity.

To get started, just navigate over here: GoodSearch. Enter your favorite charity or nonprofit name into the space that reads “enter your charity here.” And voila!

Stuck on Google? Forget to do the right thing? Make GoodSearch your home page or add it to your web browser toolbar. Either way, you’ll be helping someone … and will find yourself far, far beyond the elements of style!